In order to design the perfect sales campaign, you need the right customer and product information. They can also be obtained during the campaign. 100shoppers has prepared a tool that facilitates the collection of data on website traffic, user behavior and shopping preferences. This solution is in the form of a Where-To-Buy widget that encourages potential customers to purchase a product directly from one of the selected online stores.
The tool gives the brand the opportunity to track the purchasing path of its customers – from clicking on an advertisement displayed on frequently visited websites to the final selection of product parameters and purchase. By linking the widget with retailers, there is also the option of stock data analysis, which informs about the warehouse content of stores and supports the implementation of specific changes in the sales strategy.